Trending Affiliate Marketing Topics and Products in 2025: Making Money Online and Affiliate Tools
As of April 2025, the affiliate marketing industry continues to expand rapidly, with global valuations reaching $18.5 billion and projections indicating growth to $31.7 billion by 2031. Understanding the current landscape is essential for marketers looking to capitalise on this growth.
This report analyses the most popular trending topics and products in affiliate marketing across two key categories: making money online and affiliate tools.
Making Money Online: Top Trending Affiliate Marketing Topics And Products
The “making money online” category represents one of the most lucrative segments in affiliate marketing, with several niches showing powerful performance in 2025.
Software and SaaS Products
Software as a Service (SaaS) has emerged as an exceptionally profitable affiliate niche in 2025, offering some of the highest commission rates and lifetime value opportunities for affiliates.
SaaS affiliate programs are delivering impressive returns with commission rates ranging from 20% to 70%, making them particularly attractive for affiliates seeking sustainable income streams. This sector’s growth is being driven by increasing business adoption of digital tools for project management, customer relationship management, and general business operations.
Key programs in this space include:
- HubSpot Affiliate Program: Offering a 30% recurring commission for up to 12 months on every sale, HubSpot’s CRM, marketing, and sales software represents a significant earning opportunity.
- Canva Affiliate Program: This popular graphic design tool provides 20-80% commission per plan signup, making it one of the more generous programs in the design space.
- Hostinger Affiliate Program: Web hosting and website building solutions with at least 40% commission on every sale.
These programs are particularly valuable because they often involve subscription-based revenue models, creating recurring commissions for affiliates rather than one-time payments.
Web Hosting and Digital Infrastructure
Web hosting continues to be a cornerstone of affiliate marketing success, with high-value transactions and strong conversion rates.
Amazon Associates remains the largest affiliate network with a dominant 46.21% market share, thanks to its extensive product range and trusted reputation among consumers. While commission rates are generally lower than specialised programs (typically 1-5% for physical products), the conversion rates and basket sizes often compensate for this.
For affiliates focusing on web infrastructure, the following strategies are proving most effective:
- Creating comprehensive comparison content between hosting providers
- Developing step-by-step website setup tutorials
- Publishing case studies demonstrating speed and performance metrics
- Targeting keywords like “CRM” (198K monthly searches) and “website builder” (87K monthly searches)
The health and wellness sector continues to be an evergreen niche with consistent year-round demand that isn’t dependent on seasonal trends.
This category encompasses supplements, vitamins, fitness apparel, workout equipment, wellness services, and personal training programs and meal planning guides. The enduring popularity makes it an excellent choice for affiliates seeking stable, predictable income.
Popular affiliate programs in this space include:
- MyProtein Affiliate Program: Offers up to 8% commission on supplement sales
- Noom Affiliate Program: Provides $10-15 commission for each trial signup through affiliate links
- Fabletics Affiliate Program: Delivers a $15 commission on new VIP memberships
High-volume keywords driving traffic in this niche include “intermittent fasting” (345K monthly searches), “keto diet” (228K monthly searches), and “weight loss” (131K monthly searches).
Social Media-Driven Affiliate Sales
The integration of affiliate marketing with social media platforms has created powerful new revenue channels, particularly through platforms with strong visual elements and shopping features.
TikTok, YouTube, and Instagram have become essential platforms for driving affiliate sales in 2025, with short-form videos and interactive shopping experiences significantly boosting conversion rates. These platforms are especially effective for product demonstrations, reviews, and lifestyle content that incorporates affiliate products naturally.
Influencer partnerships are increasingly central to successful affiliate strategies, with brands collaborating with content creators who have highly engaged audiences to promote products in a more authentic and trusted way. This approach builds on the established principle that consumers trust recommendations from individuals they follow, making influencer-based affiliate marketing particularly effective for conversion.
Affiliate Tools: Technologies Powering Marketing Success
As the affiliate landscape becomes more sophisticated, specialised tools are emerging to help marketers optimise campaigns, create content efficiently, and track performance accurately.
AI-Powered Content Generation
AI-driven content creation tools have revolutionised the affiliate marketing industry, allowing marketers to produce high-quality content at scale while maintaining relevance and personalisation.
The surge in AI affiliate programs reflects this trend, with numerous content generation tools offering attractive commission structures for promoters. These tools help affiliates overcome content creation bottlenecks, allowing them to focus on strategy and promotion rather than writing.
Leading AI content generation tools in the affiliate space include:
- Jasper: A comprehensive AI writing assistant with robust affiliate programs
- Writesonic: Specialising in marketing copy and blog content generation
- Notion AI: Integrated AI writing capabilities within the popular Notion workspace
- SEOWriting AI: Is an intuitive, AI-powered writing tool that enables users to quickly generate SEO-optimised articles, blog posts, and affiliate content with features like one-click article creation, keyword optimisation, bulk content generation, and multilingual support to boost search engine rankings and streamline content creation
- Surfer: AI-powered content optimisation tool that helps improve SEO performance
For affiliates promoting these tools, case studies demonstrating ROI and specific use cases have proven particularly effective conversion strategies.
SEO and Digital Marketing Tools
As search algorithms evolve, sophisticated SEO tools have become essential for affiliate marketers looking to maintain visibility and drive traffic.
Semrush stands out as one of the most popular SEO/Digital Marketing affiliate programs in 2025, offering comprehensive capabilities for keyword research, competitive analysis, and content optimisation. These tools are critical as search engines increasingly use AI to better understand user intent, making traditional keyword-focused strategies less effective.
Key trends in SEO affiliate tools include:
- AI-powered search optimisation that focuses on user intent rather than just keywords
- Voice search optimisation capabilities as voice assistants become more prevalent
- Tools that help create and organise structured data for better search visibility
- Analytics platforms that track and attribute traffic from multiple sources using UTM parameters
Video Marketing and Creation Tools
Video content dominates social media engagement, making video creation tools invaluable for affiliate marketers.
The affiliate programs for video marketing tools are experiencing strong growth, with options like:
- Zebracat: Specialising in video marketing and creation
- Descript: AI-powered video editing platform
- Synthesia: Text-to-video AI technology
- VidIQ and TubeBuddy: Tools specifically designed for YouTube growth and optimisation.
- Invideo AI: Is an intuitive, AI-powered video creation platform that transforms simple text prompts or ideas into professional-quality videos with automated script generation, visual matching, voiceovers, and editing tools, making video production fast and accessible for users of all skill levels
These tools address the growing demand for video content across platforms, particularly as short-form videos drive significant engagement and conversion rates for affiliate offers.
Email and Automation Platforms
Email marketing remains one of the highest-converting channels for affiliate promotions, with automation tools simplifying campaign management.
GetResponse is highlighted as a top email and digital marketing platform with an attractive affiliate program. These platforms typically offer features for email automation, segmentation, and analytics that help affiliates nurture leads and drive conversions more effectively.
The integration of AI into email marketing platforms is enhancing capabilities for:
- Personalised email content generation
- Optimal send time prediction
- Subscriber segmentation and targeting
- Conversion rate optimisation through A/B testing
New opportunities across both money-making niches and marketing tools continue to evolve rapidly with technological advancements and changing consumer behaviours, hence creating new opportunities across the board.
For those focused on making money online through affiliate marketing, software and SaaS products offer the highest commission rates and lifetime value, while health and wellness provide evergreen demand. Social media platforms have become essential channels for driving conversions through authentic influencer partnerships and interactive content.
On the tools side, AI-powered solutions are dominating the market, from content generation to video creation and email automation. These tools are not only valuable affiliate promotion opportunities themselves but also enhance marketers’ ability to succeed with their primary affiliate offers.
To maximise success in the current affiliate marketing environment, marketers should consider diversifying across multiple high-performing niches while leveraging the latest AI and automation tools to scale their efforts efficiently.
